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Business Development & Success Program
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Engage In Four Weeks of Live Video Classes
As you review the NINE Business Development Books/Workbooks below, you will get an abundance of information and business development exercises to improve your Business Success!
Engage In Four Weeks of Live Video Classes
Engage In Four Weeks of Live Video Classes
Engage In Four Weeks of Live Video Classes
In our weekly LIVE Video Classes, we go deeper into the Class Books and Workbooks ... along with NEW information to develop you and your Business to achieve higher levels of Business Success!
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Engage In Four Weeks of Live Video Classes
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Here is where we provide you updated NEW information on how to Improve the Success in your Business ... along with the opportunity for us to PROMOTE YOUR BUSINESS for higher Success!
The First 9 of our 30 Business Success Mastery Courses!
The ability to attract & organize others to achieve a specific result!
The ability to attract & organize others to achieve a specific result!
The ability to attract & organize others to achieve a specific result!
LEADERSHIP “Business Development Modules & Lesson Plans”
From “Leadership” to “Plans”
How “Business Smart” Are You: Can you help Ruby Christmas? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment Page: 14
2. I You We: The Three Perspectives of Operating a Business
Responsibility, Delegation, Teamwork Page: 22
3. Ideas:Keeping your mind fresh and your eyes on the horizon.
Recognition, Creativity, Practicality Page: 30
4. Rule of Three: The Triangulation of energies and focus to achieve Success
Triangulation, Options, Default Positions Page: 38
5. Success: The benefits and results of a successful life
Joy, Peace & Harmony Page: 46
6. Vision: What does the business look like when you call it successful?
Operations, Detail, Embrace Page: 54
How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 62
“Stretch Your Business Mind” Questions: Page: 65
7. Focus: The sequences of “intent” Page: 66
Importance, Relevance, Impact
8. Mission: What customers/clients perceive and want from your business
Customers, Benefits, Allegiance Page: 74
9. Initial Goals: The first set of goals for your business S.M.A.R.T.
Importance, Achievement, Results Page: 82
10. Attitude: The Entrepreneurial “point of view” that creates Business Success
Now, Service, Grace Page: 90
11. Skills:Characteristics, Attributes & Talents of business ownership/leadership
Competence, Excellence, Results Page: 98
12. Model:Determining the economic viability of your business
Customer, Exchange, Pro Forma Page: 106
“Sample Business Models” Page: 114
13. Plans:Understanding the Structure of a Business Plan
Goals, Strategies, Tactics Page: 118
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 126
“Stretch Your Business Mind” Questions: Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
The critical information that you need to know in order to succeed
The ability to attract & organize others to achieve a specific result!
The ability to attract & organize others to achieve a specific result!
RESEARCH “Business Development Modules & Lesson Plans”
From “Research” to “Credibility”
How “Business Smart” Are You: Can You help Cher Beauty? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 14
15. Markets:Determining the size & benefit of the playing field
Who, What, Where Page: 22
16. Advantages:Developing what makes you special & cool
Unique, Service, Benefits Page: 30
17. Disadvantages: How do you “measure up” to the competition?
Competition, Size, Strength Page: 38
18. Demographics:Objective criteria of your customers or prospective customers
Industry, Age, Financial Page: 46
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits Page: 54
20. Cultural Graphics: Each “culture” requires a different approach and language
Tribe, Identity, Esteem Page: 62
How “Business Smart” Are You: Can you help Barak Business? Page: 70
“Stretch Your Business Mind” Questions: Page: 73
21. Temporal Graphics: The “timing” of when your customers buy from you
Season, Sequence, Perception Page: 74
22. Trust:Customers will only buy from you if they trust you.
Time, Qualifications, Tribe Page: 82
23. Uniqueness: The “one of a kind” or “few of a kind”
Distinct, Valuable, Appreciated Page: 90
24. Benefits: It is the “hole” not the drill
Resolution, Achievement, Result Page: 98
25. Visibility: To play successfully, you must first be seen
Presence, Energy, Graphics Page: 106
26. Integrity: Being recognized for a shared set of values
Upside, Inside, Between Page: 114
27. Credibility: Being perceived as doing what you say you will do
Reliability, predictability, Trust Page: 122
How “Business Smart” Are You: Can You help Manny Football? Page: 130
“Stretch Your Business Mind” Questions: Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
Determining the Right Business Goals for the next three to five years
The ability to attract & organize others to achieve a specific result!
Determining the Right Business Goals for the next three to five years
GOALS “Business Development Modules & Lesson Plans”
From “Goals” to “Solutions”
How “Business Smart” Are You: Can you help “IBL”? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
28. Goals:Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 14
29. Systems:Internal & External Communications
Clarity, Function, Enrichment Page: 22
30. Strategies:Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable Page: 30
31. Tactics: The specific actions to implement strategies
Objectives, Specific, Practical Page: 38
32. Schedules: The specific dates and times to apply the tactics
Week, Day, Hour Page: 46
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure Page: 54
“GSSTSC Review Time” Page: 62
34. Issues: Known business concerns that do not cause “pain”
Awareness, Complacency, Acceptance Page: 74
How “Business Smart” Are You: Can You help Monica? Page: 82
“Stretch Your Business Mind” Questions: Page: 85
35. Problems: Known business concerns that cause acceptable “pain”
Discomfort, Fear, Attitude Page: 86
36. Needs: Known business concerns that cause unacceptable “pain”
Crisis, Pain, Action Page: 94
37. Products: Those tangible items you sell to solve the clients’ “IPN”
Customers, Perceptions, Benefits Page: 102
38. Answers: The information that you know will “respond” to the clients’ “IPN”
Knowledge, Communication, Impact Page: 110
39. Services: Those services you offer to solve the clients’ “IPN”
Clients, Relationship, Improvement Page: 118
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
Resolution, Benefits, Perception Page: 126
How “Business Smart” Are You: Can You help Pitt & Brad? Page: 134
“Stretch Your Business Mind” Questions: Page: 137
Table of Contents for Volume One, Volume Two, Volume Three: Page: 138
The “price points” in which you will operate in the market
Communicating your compelling message to an Identified Target Market
Determining the Right Business Goals for the next three to five years
PRICES “Business Development Modules & Lesson Plans”
From “Prices” to “Opportunity”
How “Business Smart” are you: Can you Help “Big Boy” Page: 10
“Stretch Your Business Mind” Page: 13
41. Prices: The “price points” in which you will operate in the market Page: 14
Exchange, Perception, Benefits
42. Margins: The difference between your “costs” and the “sale price” Page: 22
Market, Economy, Perception
43. Placement: The strategies & tactics of how you will be “seen” Page: 30
In-view, Value, Convenience
44. Competition: Who else is playing the same game - the same field Page: 38
Comparison, Differentiation, Advantages
DEVELOPING COMPETITIVE STRATEGIES & TACTICS Page: 46
45. People:Choosing the right people to increase selling price Page: 50
Team, Integrity, Credibility
How “Business Smart” are you: Can Your Help “Bunny Boo” Page: 58
“Stretch Your Business Mind” Page: 61
46. Position:Applying Demo-Psycho-Temporal-Cultural graphics Page: 62
Perception, Acceptance, Appreciation
47. Percentages:Understanding & Applying the “percentages” Page: 70
Relationships, Comparisons, Ratios
48. Metrics:Applying your “numbers” to comparative analysis Page: 78
Analysis, Detail, Focus
49. Process:Understanding the effects of “how” affects your prices Page: 86
Sequence, Dynamics, Strategy
50. Distribution: The “where” and “how” to locate your product Page: 94
Range, Distance, Costs
51. Frequency: How often will you have to create “events”? Page: 102
Quantity, Capacity, Requirements
52. Efficiency: How many “events” will you need day/week/month? Page: 110
Time, Cycles, Capability
53. Opportunity: A compelling message to a Targeted Audience Page: 118
Benefits, Perception, Arena
How “Business Smart” are you? Can You Help Sky Rocket Page: 126
“Stretch Your Business Mind” Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
Seeing, understanding & responding to the Nexus of Business Success
Communicating your compelling message to an Identified Target Market
Communicating your compelling message to an Identified Target Market
STRATEGIC THINKING “Business Development Modules & Lesson Plans”
From “Strategic Thinking” to “Meetings”
How “Business Smart” are you? Can you Help Mr. Hammer Page: 10
“Stretch Your Business Mind” Page: 13
54. Strategic Thinking: Seeing, understanding & responding Page: 14
Nexus, Triangulate, Foresight
55 Time: “Be here now” to empower yourself and master “time” Page: 22
Now, Presence, Moment
56. Appearance: What you need to “look like” Page: 30
Perception, Culture, Affinity
57. Identity: The recognition the characteristics of the leaders Page: 38
Personal, Integrity, Recognition
58. Image:Developing & managing the indicia business perceived Page: 46
Company, Social, Culture
59. Branding: The communication of meaningful expressions Page: 54
Product, Benefits, Perception
60. Money: Know where the money comes from & where it is going Page: 62
Tracking, Numbers, Math
How “Business Smart” are you? Can you Help Mr. Duck Page: 70
“Multiple Choice Test” Page: 73
61. Nexus:Understanding “hubs” and “interconnectedness” Page: 74
Center, Connections, Linking
62. Legal: It is important to understand legal options/requirements Page: 82
Compliance, Requirements, Responsibility
Bonus Time: Going Deeper into Legal Entities Page: 90
63. Implementation: Time to put your feet in the stirrups and ride Page: 98
Application, Courage, Work
64. Expansion:Developing more success & business other locations Page: 106
Influence, Duplication, Multiplication
65. Marketing:Communicating your “message” effectively. Page: 114
Language, Benefits, Perception
Writing a Marketing Plan Page: 122
66. Meetings:Getting a check, another meeting, or curiosity or pain Page: 126
Money, Meeting, Curiosity
How “Business Smart” are you? Can you Help Mr. Pig Page: 134
“Multiple Choice Test” Page: 137
Table of Contents for Volume One, Volume Two, Volume Three: Page: 138
Communicating your compelling message to an Identified Target Market
Communicating your compelling message to an Identified Target Market
Communicating your compelling message to an Identified Target Market
MARKETING “Business Development Modules & Lesson Plans”
From “Marketers/Advertisers” to “Call to Action”
How “Business Smart” are you? Can you help Tom sell balls? Page: 10
“Short Essay Questions” Page: 13
67. Advertising:Communicating your compelling message Page: 14
Engagement, Inform. Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 22
Cultural, Integrity, Affiliation
69. Communication:Understanding communication theory Page: 30
Transmit, Process, Received
70. Proposition:Creating a positive and special “attraction/offer” Page: 38
Call, To, Action
71. Products:People do not buy “products” Page: 46
Tangible, Benefits, Paradox
72. Services:People do not buy “services” Page: 54
Relationship, Benefits. Paradox
73. Benefits:People buy “perceived benefits” Page: 62
Exchange, Solutions, Answers
How “Business Smart” are you? Can you help Mr. Grease? Page: 70
“Stretch Your Business Mind” Page: 73
74. Say:Choosing carefully what you say…intention Page: 74
Words, Thoughts, Communications
75. Think: What do you want your listener to “think” Page: 82
Curiosity, Reaction, Belief
76. Do: What do you want your listener to “do” after they “think” Page: 90
Motivation, Agreement, Action
77. Language:Determining the “ears” of your listener Page: 98
Psychographics, Communication, Comprehension
78. Call: A timely question to your listener Page: 106
Curiosity, Request, Disagreement
79. To: The question is specifically designed for your listener Page: 114
Psychographics, Identification, Graphics
80. Action: Stating clearly what you want them to do “next” Page: 122
Response, Acceptance, Exchange
Steps to Implementing a Marketing “Call to Action” Plan: Page: 130
How “Business Smart” are you? Can you help Superman? Page: 132
“Stretch Your Business Mind” Page: 135
Table of Contents for Volume One, Volume Two, Volume Three: Page: 136
Taking The Next Steps to Higher Business Success
Getting The Clients You Want
Management Strategies For Success
Management Strategies For Success
Business and Management Consultants
CLIENT ACQUISITION “Business Development Modules & Lesson Plans”
Experienced Business Consulting
From “Client Acquisition” to “Social Networks”
Business Success Training
How “Business Smart” are you:“Can you Help “Tommy Boy”? Page: 10
Multiple Choice Test Page: 13
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract Page: 14
EXTRA CREDIT: What are SMART STRATEGIES? Page: 22
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
Serve, Benefits, Exchange Page: 26
83. Lead Generation: The art & science of identifying/contacting potential clients
Data, Identify, Communicate Page: 34
How to Get More Customers and Clients Page: 42
84. Lead Conversion: The art and science exchanging of money – products
Agreement, Exchange, Benefits Page: 48
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
Perception, Value, Exchange Page: 56
86. GADECK:Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 64
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery Page: 72
How “Business Smart” are you: “Can you Help Goldilocks”? Page: 80
Multiple Choice Test Page: 83
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
Integrity, Credibility, Revenue Page: 84
How to Give and Receive Better Referrals Page: 92
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
Respect, Reciprocity, Referrals Page: 96
90. Broadcasting:Sending out the message to “all” to hear, see and feel
General, Communication, Engage Page: 104
91. Web Presence:Maximizing what your interest “presence” will create for you
Internet, Social, Visible Page: 112
92. Internet Strategies: Understanding ballet while rafting on a category 5 river
Optimization, E-Commerce, Strategy Page: 120
93. Social Networks: People will buy from those who have visibility & credibility
Online, Reputation, Community Page: 128
How “Business Smart” are you:“Can you Help Snow White”? Page: 136
Stretch Your Mind Page: 139
Table of Contents for Volume One, Volume Two, Volume Three: Page: 140
Management Strategies For Success
Management Strategies For Success
Management Strategies For Success
MANAGEMENT “Business Development Modules & Lesson Plans
From “Management” to “Love”
How “Business Smart” are you:“Can you Help Captain Kirk”? Page: 10
Multiple Choice Test Page: 13
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize Page: 14
EXTRA CREDIT:
A SYSTEMIC & STRATEGIC APPROACH TO MANAGEMENT Page: 22
95. Human Resources: How to strategically work with the humans around you
Skills, Personality, Tribe Page: 26
96. Accountability: How to develop and encourage “results” and “teams”
Agreement, Assessment, Review Page: 34
97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
Team, Support, Agreement Page: 42
98. Independent Contractors: Developing outside resources for growth, success
Goals, Qualification, Services Page: 50
99. Community: We all live in a tribe...their health is our health
Responsibility, Affiliation, Social Page: 58
100. Family:Golden Rule: Treat others the way you wish to be treated
Commitment, Tribe, Love Page: 66
How “Business Smart” are you:“Can you Help Winnie the Poo”? Page: 74
Stretch Your Mind Page: 77
101. Delivery:Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt Page: 78
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
Acceptance, Acknowledgement, Appreciation Page: 86
103. Sales Forecasting: The ability to accurately predict future sales and expenses
Identity, Understanding, Interchange Page: 94
EXTRA CREDIT
Sales forecasts can be based on three types of information: Page: 102
104. Business Footprint: The “eco-cost” of your business…social responsibility
Environment, Resources, Sustainable Page: 106
105. Sales Development: Combining Systems, Strategies & Tactics for sales
Presentation, Benefits, Delivery Page: 114
106. Love: It is only through truth, freedom, grace, & love that we find peace
Grace, Forgiveness, Blessing Page: 122
How “Business Smart” are you:Can you help “Little Bo Peep”? Page: 130
Stretch Your Mind: “Quick Marketing Plan” Page: 133
Table of Contents for Volume One, Volume Two, Volume Three Page: 134
Developing Financial Success
Management Strategies For Success
Become Engaged in Your Success
FINANCIALS “Business Development Modules & Lesson Plans”
From “Business Financials” to “Financial Freedom”
How “Business Smart” are you: Can you Help “Jack & Giant”? Page: 10
“Stretch Your Business Mind” Page: 13
107. Business Financials: Understanding the critical numbers of your business
Income, Costs, Profits Page: 14
108. Business Metrics: Defining & graphing the business performance indicators
Departments, Margins, Percentages Page: 22
109. Business Cash Flow: Applying financial metrics to secure cash
Time, Receivables, Capital Page: 30
110. Break-Even Analysis: Three different levels of measuring business success
Break-Even One, Two, Three Page: 38
111. Business Budgets: Setting goals on what you will spend on business Forecasts, Receivables, Payables Page: 46
112. Expenses:Understanding the fixed & variable expenses of business
Fixed, Variable, Contingent Page: 54
113. Accounting: The most often used “tool of exchange”; never about the money
Abundance, Giving, Gratitude Page: 62
How “Business Smart” are you: Can You Help “Sand Sour”? Page: 70
“Stretch Your Business Mind” Page: 73
114. Ratios:Understanding the dynamic relationships of business “key” indicator
Systems, Relationships, Analysis Page: 74
115. Strategic Financials: Understanding how to get more from each dollar
Leveraging, Investing, ROI Page: 82
116. Financing:Creating the financial resources your need to succeed
Resourcing, Investing, Borrowing Page: 90
117. Leveraging:Understanding how to work geometrically with your resources
Strategy, Triangulation, Systems Page: 98
118. Transition:Transferring the business to a new owner
Selling, Partnering, Shares Page: 106
119. Succession:Transferring to Family; The road to peace for many generations
Training, Management, Transfer Page: 114
120. Financial Freedom: How Financial security will allow you to do what
Peace, Happiness, Joy Page: 122
How “Business Smart” are you:Can you Help the Prodigal Son Page: 130
“Stretch Your Business Mind” Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
Become Engaged in Your Success
Working with others for Your Success
Become Engaged in Your Success
Download any one or more of our 30 "Business Success" Workbooks HERE
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Working with others for Your Success
Working with others for Your Success
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Working with others for Your Success
Working with others for Your Success
Working with others for Your Success
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