Services Make Your Business more Profitable & successful

Business and Management Consultant with Business Success Training and Business Law 

See Books & Workbooks Syllabus below...

ORDER WORKBOOKS HERE

Business Success Workbooks - Table of Contents 

How “Business Smart” Are You: Can you help Ruby Christmas? 

“Stretch Your Business Mind” Questions: 

ORDER  "BUSINESS MASTERY -LEADERSHIP"

1. Leadership: The ability to attract & organize others to achieve a specific result 

Integrity, Credibility, Commitment  

2. I You We: The Three Perspectives of Operating a Business 

Responsibility, Delegation, Teamwork 

3. Ideas: Keeping your mind fresh and your eyes on the horizon. 

Recognition, Creativity, Practicality 

4. Rule of Three: The Triangulation of energies and focus to achieve Success 

Triangulation, Options, Default Positions  

5. Success: The benefits and results of a successful life 

Joy, Peace & Harmony 

How “Business Smart” Are You: Can you Help “Joe Slick”? 

“Stretch Your Business Mind” Questions:

6. Vision: What does the business look like when you call it successful? 

Operations, Detail, Embrace 

7. Focus: The sequences of “intent” 

Importance, Relevance, Impact

8. Mission: What customers/clients perceive and want from your business 

Customers, Benefits, Allegiance 

9. Initial Goals: The first set of goals for your business S.M.A.R.T.

Importance, Achievement, Results 

10. Attitude: The Entrepreneurial “point of view” that creates Business Success 

Now, Service, Grace 

How “Business Smart” Are You: Can You help Mr. BP Oil Slick? 

 “Stretch Your Business Mind” Questions: 

11. Skills: Characteristics, Attributes & Talents of business ownership/leadership 

Competence, Excellence, Results 

12. Model: Determining the economic viability of your business 

Customer, Exchange, Pro Forma 

“Sample Business Models” 

13. Plans: Understanding the Structure of a Business Plan 

Goals, Strategies, Tactics 

14. Research: The critical information that you need to know in order to succeed 

Facts, Data, Metrics 

15. Markets: Determining the size & benefit of the playing field

Who, What, Where 

How “Business Smart” Are You: Can You help Cher Beauty? 

“Stretch Your Business Mind” Questions: 

16. Advantages: Developing what makes you special & cool 

Unique, Service, Benefits 

17. Disadvantages: How do you “measure up” to the competition?

Competition, Size, Strength 

18. Demographics: Objective criteria of your customers or prospective customers

Industry, Age, Financial 

19. Psychographics: Psychological indicators of your customers

Motivators, Fears, Benefits 

20. Cultural Graphics: Each “culture” requires a different approach and language

Tribe, Identity, Esteem 

How “Business Smart” Are You: Can you help Barak Business? 

“Stretch Your Business Mind” Questions: 

21. Temporal Graphics: The “timing” of when your customers buy from you

Season, Sequence, Perception 

22. Trust: Customers will only buy from you if they trust you.

Time, Qualifications, Tribe  

23. Uniqueness: The “one of a kind” or “few of a kind”

Distinct, Valuable, Appreciated

24. Benefits: It is the “hole” not the drill

Resolution, Achievement, Result 

25. Visibility: To play successfully, you must first be seen

Presence, Energy, Graphics 

How “Business Smart” Are You: Can You help Manny Football? 

“Stretch Your Business Mind” Questions: 

26. Integrity: Being recognized for a shared set of values

Upside, Inside, Between  

27. Credibility: Being perceived as doing what you say you will do

Reliability, predictability, Trust 

28. Goals: Determining the Business Goals for the next three to five years 

 Revenue, Operations, Team 

29. Systems: Internal & External Communications 

Clarity, Function, Enrichment 

30. Strategies: Conceptual approaches to achieve a desired result 

Dynamic, Thoughtful, Applicable 

How “Business Smart” Are You: Can you help “IBL”? 

“Stretch Your Business Mind” Questions: 

31. Tactics: The specific actions to implement strategies 

Objectives, Specific, Practical 

32. Schedules: The specific dates and times to apply the tactics 

Week, Day, Hour 

33. Costs: What is the “rate of exchange” to reach your goal? 

Time, Talent, Treasure 

“GSSTSC Review Time” 

34. Issues: Known business concerns that do not cause “pain” 

Awareness, Complacency, Acceptance 

35. Problems: Known business concerns that cause acceptable “pain” 

Discomfort, Fear, Attitude 

How “Business Smart” Are You: Can You help Monica? 

“Stretch Your Business Mind” Questions: 

36. Needs: Known business concerns that cause unacceptable “pain” 

Crisis, Pain, Action 

37. Products: Those tangible items you sell to solve the clients’ “IPN” 

Customers, Perceptions, Benefits 

38. Answers: The information that you know will “respond” to the clients’ “IPN” 

Knowledge, Communication, Impact 

39. Services: Those services you offer to solve the clients’ “IPN” 

Clients, Relationship, Improvement 

40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”

Resolution, Benefits, Perception 

How “Business Smart” Are You: Can You help Pitt & Brad? 

“Stretch Your Business Mind” Questions: 

How “Business Smart” are you: Can you Help “Big Boy”  

“Stretch Your Business Mind”   

41. Prices: The “price points” in which you will operate in the market  

Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” 

Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen”  

In-view, Value, Convenience

44. Competition: Who else is playing the same game - the same field 

Comparison, Differentiation, Advantages

 DEVELOPING COMPETITIVE STRATEGIES & TACTICS   

45. People: Choosing the right people to increase selling price  

Team, Integrity, Credibility

How “Business Smart” are you: Can Your Help “Bunny Boo”  

“Stretch Your Business Mind”

46. Position: Applying Demo-Psycho-Temporal-Cultural Graphics  

Perception, Acceptance, Appreciation

47. Percentages: Understanding & Applying the “percentages”   

Relationships, Comparisons, Ratios

48. Metrics: Applying your “numbers” to comparative analysis  

Analysis, Detail, Focus

49. Process: Understanding the effects of “how” affects your prices  

Sequence, Dynamics, Strategy

50. Distribution: The “where” and “how” to locate your product  

Range, Distance, Costs

How “Business Smart” are you? Can You Help Sky Rocket?  

“Stretch Your Business Mind”     

51. Frequency: How often will you have to create “events”?  

Quantity, Capacity, Requirements

52. Efficiency: How many “events” will you need day/week/month?  

Time, Cycles, Capability

53. Opportunity: A compelling message to a Targeted Audience  

Benefits, Perception, Arena

54. Strategic Thinking: Seeing, understanding & responding  

Nexus, Triangulate, Foresight

55 Time: “Be here now” to empower yourself and master “time”  

Now, Presence, Moment

How “Business Smart” are you? Can you Help Mr. Hammer?  

“Stretch Your Business Mind”     

56. Appearance: What you need to “look like”   

Perception, Culture, Affinity

57. Identity: The recognition the characteristics of the leaders  

Personal, Integrity, Recognition

58. Image: Developing & managing the indicia business perceived  

Company, Social, Culture

59. Branding: The communication of meaningful expressions  

Product, Benefits, Perception

60. Money: Know where the money comes from & where it is going  

Tracking, Numbers, Math

How “Business Smart” are you? Can you Help Mr. Duck?  

“Multiple Choice Test”     

61. Nexus: Understanding “hubs” and “interconnectedness”  

Center, Connections, Linking

62. Legal: It is important to understand legal options/requirements   

Compliance, Requirements, Responsibility

Bonus Time: Going Deeper into Legal Entities

63. Implementation: Time to put your feet in the stirrups and ride  

Application, Courage, Work

64. Expansion: Developing more success & business other locations  

Influence, Duplication, Multiplication

65. Marketing: Communicating your “message” effectively.  

Language, Benefits, Perception

How “Business Smart” are you? Can you Help Mr. Pig?  

“Multiple Choice Test”   

66. Meetings: Getting a check, another meeting, or curiosity or pain  

Money, Meeting, Curiosity

67. Advertising: Communicating your compelling message   

Engagement, Inform. Benefits

68. Attraction: Your “presentation” to draw your listener closer  

Cultural, Integrity, Affiliation

69. Communication: Understanding communication theory  

Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer”  

Call, To, Action

How “Business Smart” are you? Can you help Tom sell balls? 

“Short Essay Questions”    

71. Products: People do not buy “products” 

Tangible, Benefits, Paradox

72. Services: People do not buy “services” 

Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits” 

Exchange, Solutions, Answers

74. Say: Choosing carefully what you say…intention 

Words, Thoughts, Communications

75. Think: What do you want your listener to “think”  

Curiosity, Reaction, Belief

How “Business Smart” are you? Can you help Mr. Grease? 

“Stretch Your Business Mind”     

76. Do: What do you want your listener to “do” after they “think” 

Motivation, Agreement, Action

77. Language: Determining the “ears” of your listener  

Psychographics, Communication, Comprehension

78. Call: A timely question to your listener  

Curiosity, Request, Disagreement

79. To: The question is specifically designed for your listener 

Psychographics, Identification, Graphics

80. Action: Stating clearly what you want them to do “next” 

Response, Acceptance, Exchange

How “Business Smart” are you? Can you help Superman? 

“Short Essay Questions”     

How “Business Smart” are you: “Can you Help “Tommy Boy”? 

Multiple Choice Test  

81. Client Acquisition: How to attract, sell to and keep customers/clients for life

Identify, Communicate, Attract 

82. Customers & Clients: Everyone’s favorite radio station is WIIFM

Serve, Benefits, Exchange 

83. Lead Generation: The art & science of identifying/contacting potential clients

Data, Identify, Communicate 

84. Lead Conversion: The art and science exchanging of money – products

Agreement, Exchange, Benefits  

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

Perception, Value, Exchange 

How “Business Smart” are you: “Can you Help Goldilocks”? 

Multiple Choice Test 

86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

Join, Reveal, Solve 

87. Target Marketing: Communicating your compelling message to a target 

Culture, Communication, Delivery 

88. Referral Systems: Create a reciprocal, sustaining & profitable referral network

Integrity, Credibility, Revenue 

89. Strategic Alliances: The reciprocity of specific WIIFM referral network

Respect, Reciprocity, Referrals 

90. Broadcasting: Sending out the message to “all” to hear, see and feel

General, Communication, Engage   

How “Business Smart” are you: “Can you Help Snow White”? 

Multiple Choice Test 

91. Web Presence: Maximizing what your interest “presence” will create for you

Internet, Social, Visible 

92. Internet Strategies: Understanding ballet while rafting on a category 5 river 

Optimization, E-Commerce, Strategy 

93. Social Networks: People will buy from those who have visibility & credibility

Online, Reputation, Community 

94. Management: Don’t criticize, condemn or complain support, love, encourage

Encourage, Delegate, Organize 

95. Human Resources: How to strategically work with the humans around you

Skills, Personality, Tribe 

How “Business Smart” are you: “Can you Help Captain Kirk”? 

Multiple Choice Test 

96. Accountability: How to develop and encourage “results” and “teams”

Agreement, Assessment, Review 

97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully

Team, Support, Agreement 

98. Independent Contractors: Developing outside resources for growth, success

Goals, Qualification, Services 

99. Community: We all live in a tribe...their health is our health

Responsibility, Affiliation, Social 

100. Family: Golden Rule: Treat others the way you wish to be treated

Commitment, Tribe, Love 

How “Business Smart” are you: “Can you Help Winnie the Poo”? 

Stretch Your Mind 

101. Delivery: Customers want both the “benefits” & “experience”

Expectation, Professional, Receipt 

102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them

Acceptance, Acknowledgement, Appreciation 

103. Sales Forecasting: The ability to accurately predict future sales and expenses

Identity, Understanding, Interchange  

104. Business Footprint: The “eco-cost” of your business…social responsibility

Environment, Resources, Sustainable 

105. Sales Development: Combining Systems, Strategies & Tactics for sales 

Presentation, Benefits, Delivery 

How “Business Smart” are you: Can you help “Little Bo Peep”? 

Stretch Your Mind: “Quick Marketing Plan” 

106. Love: It is only through truth, freedom, grace, & love that we find peace

Grace, Forgiveness, Blessing 

107. Business Financials: Understanding the critical numbers of your business

Income, Costs, Profits 

108. Business Metrics: Defining & graphing the business performance indicators

Departments, Margins, Percentages 

109. Business Cash Flow: Applying financial metrics to secure cash 

Time, Receivables, Capital  

110. Break-Even Analysis: Three different levels of measuring business success 

Break-Even One, Two, Three  

How “Business Smart” are you: Can you Help “Jack & Giant”? 

“Stretch Your Business Mind” 

111. Business Budgets: Setting goals on what you will spend on business  Forecasts, Receivables, Payables  

112. Expenses: Understanding the fixed & variable expenses of business

Fixed, Variable, Contingent 

113. Accounting: The most often used “tool of exchange”; never about the money

Abundance, Giving, Gratitude 

114. Ratios: Understanding the dynamic relationships of business “key” indicator

Systems, Relationships, Analysis 

115. Strategic Financials: Understanding how to get more from each dollar

Leveraging, Investing, ROI 

How “Business Smart” are you: Can You Help “Sand Sour”? 

“Stretch Your Business Mind” 

116. Financing: Creating the financial resources your need to succeed

Resourcing, Investing, Borrowing 

117. Leveraging: Understanding how to work geometrically with your resources 

Strategy, Triangulation, Systems 

118. Transition: Transferring the business to a new owner 

Selling, Partnering, Shares 

119. Succession: Transferring to Family; The road to peace for many generations 

Training, Management, Transfer 

120. Financial Freedom: How Financial security will allow you to do what

Peace, Happiness, Joy 

How “Business Smart” are you: Can you help The Prodigal Son? 

“Stretch Your Business Mind” 

WORKBOOKS:

LIST OF 30 “MASTERY COURSES” & 120 “CHAPTERS”

9 - VERTICAL WORKBOOKS: Business Success Consulting

1. Leadership  

Leadership

I You We 

Ideas 

Rule of Three 

Success 

Vision

Focus

Mission 

Initial Goals 

Attitude

Skills 

Model

Plans 

2. Research 

Research

Markets

Advantages 

Disadvantages

Demographics 

Psychographics 

Cultural Graphics

Temporal Graphics

Trust 

Uniqueness 

Benefits 

Visibility

Integrity 

Credibility 

3. Goals 

Goals

Systems 

Strategies

Tactics 

Schedules 

Costs

Issues

Problems

Needs

Products 

Answers

Services

Solutions

4. Prices

Prices

Margins

Placement

Competition

People

Position 

Percentages 

Metrics 

Process 

Distribution

Frequency 

Efficiency 

Opportunity

5. Strategic Thinking

Strategic Thinking

Time

Appearance

Identity

Image: 

Branding

Money

Nexus

Legal

Implementation

Expansion

6. Marketing

Marketing

Meetings

Advertising

Attraction

Communication

Proposition

Products

Services

Benefits

Say

Think

Do

Language

Call

To

Action 

7. Client Acquisition

Client Acquisition

Customers & Clients

Lead Generation

Lead Conversion

Paradox of a Sale

GADECK

Target Marketing

Referral Systems

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

8. Management

Management

Human Resources

Accountability

Employees

Independent Contractors

Community

Family

Delivery

Customer Satisfaction

Sales Forecasting 

Business Footprint

Sales Development

Love

9. Business Financials

Financials

Business Metrics

Business Cash Flow

Break-Even Analysis

Business Budgets

Expenses

Accounting

Ratios

Strategic Financials

Financing

Leveraging

Transition

Succession

Financial Freedom

9 - HORIZONTAL WORKBOOKS: Coaching

10. LEADERSHIP

Leadership

Research

Markets

Goals

Systems

Prices

Margins

Strategic Thinking

Advertising

Attraction

Client Acquisition

Management

Business Financials

11. I, YOU, WE

I, You, We

Advantages

Strategies

Placement

Time

Communication

Customers & Clients

Lead Generation

Human Resources

Accountability

Financial Metrics

Cash Flow

Break Even

12. IDEAS

Ideas

Rule of Three

Disadvantages

Tactics

Competition

Appearance

Identity

Image

Branding

Proposition

Lead Conversion

Employees

Independent Contractors

Budgets

13. SUCCESS

Success

Vision

Focus

Demographics

Schedules

People

Money

Products

Services

Paradox of a Sale

Community

Expenses

Accounting

14. MISSION

Mission

Psychographics

Costs

Position

Percentages

Nexus

Benefits

Gadeck

Target Marketing

Family

Delivery

Ratios

Strategic Financials

15. INITIAL GOALS

Initial Goals

Cultural Graphics

Temporal Graphics

Issues

Problems

Needs

Price Metrics

Legal

Say

Think

Do

Referral Systems

Customer Satisfaction

Financing

16. ATTITUDE

Attitude

Skills

Trust

Uniqueness

Products

Process

Distribution

Implementation

Language

Strategic Alliances

Sales Forecasting

Footprint

Leveraging

17. MODEL

Model

Benefits

Answers

Frequency

Efficiency

Expansion

Marketing

Call

To

Broadcasting

Web Presence

Sales Development

Transition

Succession

18. PLANS

Plans

Visibility

Integrity

Credibility

Service

Solutions

Opportunity

Meetings

Action

Internet Strategies

Social Networks

Love

Financial Freedom

12 - NEXUS WORKBOOKS: Processes

19. Market Advantages  

Leadership

I You We 

Ideas 

Research

Markets

Advantages

Goals

Systems 

Strategies

Tactics 

Prices

Margins

Placement

20. Success Vision Focus

Rule of Three 

Success 

Vision

Focus

Mission 

Initial Goals 

Demographics  

Psychographics 

Cultural Graphics

Temporal Graphics

Strategies

Tactics

Schedules 

Costs

21. Trust Uniqueness Benefits

Attitude

Skills 

Model

Plans 

Trust 

Uniqueness 

Benefits 

Visibility

Integrity 

Credibility

Products 

Answers

Services

Solutions

22. Strategic Thinking

Prices

Margins

Placement

Competition

Strategic Thinking

Time

Appearance

Identity

Image: 

Branding

Marketing

Meetings

Advertising

Attraction

Communication

Proposition

23. Business Process

Issues

Problems

Needs

Products

Answers

Services

Solutions

Percentage 

Metrics 

Process 

Distribution

Frequency 

Efficiency 

Opportunity

24. Identity Image Branding

Competition

People

Position 

Appearance

Identity

Image

Branding

Money

Communication

Proposition

Products

Services

Benefits

25. Lead Generation & Conversion

Attraction

Communication

Proposition

Client Acquisition

Customers & Clients

Lead Generation

Lead Conversion

Paradox of a Sale

GADECK

Management

Human Resources

Accountability

Employees

Independent Contractors

26. Target Marketing

Products

Services

Benefits

Say

Think

Do

Paradox of a Sale

GADECK

Target Marketing

Referral Systems

Strategic Alliances

Delivery

Customer Satisfaction

27. Business Expansion

Frequency 

Efficiency

Opportunity

Expansion

Marketing

Meetings

Call

To

Action

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

28. Strategic Alliances

Say

Think

Do

Language

Call

To

Action

Target Marketing

Referral Systems

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

29. Strategic Financials

Employees

Contractors

Community

Family View

Delivery

Customer Satisfaction

Business Cash Flow

Break-Even Analysis

Business Budgets

Expenses

Accounting

Ratios

Strategic Financials

Financing

30. Financial Freedom

Language

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

Sales Forecasting 

Business Footprint

Sales Development

Love

Leveraging

Transition

Succession

Financial Freedom chamber commerce make money